[ Hey, that web archive site is very cool! - thanks for that. ]Anyway, the title of my post was poor. I did know that Apple sold their own iPhone 4 "bumper" cases, but I think there was only 1 type and it came in handful of colors. I guess they also sold some third-party cases, but I don't remember them. And your web archive link shows they've been doing that for quite a while. What surprised me today was the sheer number of different third party cases now available in the Apple online store. I still think that sort of selling is better left to Amazon, but maybe with the Apple markup and the chance for customers to linger longer at Apple.com it might be worth it.
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