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... no matter how far fetched it obviously is or how bad the writer has used one thing to crate a catchy headline...

FWIW, I know from experience that the authors submitting work to Seeking Alpha have no control regarding the headline used by the editors. On more than one occasion, I had to write to the editors to immediately pull an offensive headline they selected which, of course, was too late for the headline to be syndicated all of the internet with my name attached to it forever after. Eventually I stopped submitting work to them since there was absolutely no reason to feed their network.
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