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Should I Buy Visa? 3 Pros, 3 Cons
Will you catch Visa's fire, or get burnt?

It’s been a big week for credit card behemoth Visa (NYSE:V). The company has hired a new CEO — Charles Scharf, who was a top executive at JPMorgan (NYSE:JPM) and has a reputation for cutting through bureaucracy. And the company also announced a 50% increase in its quarterly dividend, to 33 cents.

Add in the fact that Visa has been on a torrid run in 2012 — gaining 35% year-to-date, things are looking pretty good.

However, Visa reports earnings next week, and considering the rampant pace the company has kept up this year, a disappointment could put an end to the momentum. Should investors be worried, or should they buy Visa and expect the wind to remain at their backs? To decide, let’s take a look at the pros and cons:


To add one thing to the con of competition mentioned in the article; Discover Financial Service (NYSE:DFS), is partnering with PayPal.

Just some things to be aware of.
Looking forward to the earnings report.

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