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|Subject: NMR over MMXI||Date: 8/6/1999 3:24 PM|
|Author: GabbyG||Number: 36 of 55|
Article in regard to NMR v. MMXI.
NEW YORK, Aug 3 (Reuters) - U.S. Trust said analyst Alan Szydlowski said the investment outlook has ``brightened significantly' for Nielsen Media Research Inc. (NYSE:NMR - news) and Reuters Group Plc.
"Nielsen is well-positioned to take advantage of the boom in Internet usage and Reuters leads the growing electronic communications network (ECN) field that provides proprietary markets for securities trading online,' the firm said in a brief research note.
"Nielsen's NetRatings systems will emerge as the standard for measuring and tracking usage and advertising on the Internet -- surpassing Media Metrix Inc. (Nasdaq:MMXI.- news), today's Internet measurement leader -- giving the company an edge as a solid long-term investment in the convergence of television and the Internet,' he said.
NMR is the standard with television measurement. There is no one else. Eventually, it may be the same for the Internet. Hang on tight. Could be fun.
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