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URL:  http://boards.fool.com/thank-you-gary-for-posting-that-piece-here-here-11127725.aspx

Subject:  Re: NMR over MMXI Date:  8/6/1999  8:09 PM
Author:  Robster0830 Number:  37 of 55

Thank you Gary for posting that piece. Here here to NMR and may they continue to kick some butt. They are up what - about 78% on the year when most other stocks are getting hammered (like the rest of my portfolio. Way to go Nielsen!!!!!!

Rob



Article in regard to NMR v. MMXI.

NEW YORK, Aug 3 (Reuters) - U.S. Trust said analyst Alan Szydlowski said the investment outlook has
``brightened significantly' for Nielsen Media Research Inc. (NYSE:NMR - news) and Reuters Group Plc.

"Nielsen is well-positioned to take advantage of the boom in Internet usage and Reuters leads the
growing electronic communications network (ECN) field that provides proprietary markets for securities
trading online,' the firm said in a brief research note.
"Nielsen's NetRatings systems will emerge as the standard for measuring and tracking usage and
advertising on the Internet -- surpassing Media Metrix Inc. (Nasdaq:MMXI.- news), today's Internet
measurement leader -- giving the company an edge as a solid long-term investment in the convergence
of television and the Internet,' he said.

NMR is the standard with television measurement. There is no one else. Eventually, it may be the same
for the Internet. Hang on tight. Could be fun.

Gary
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