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Subject:  Keebler Scraps for Crumbs Date:  5/18/2000  4:50 PM
Author:  TMFSpirit Number:  31 of 33

Good evening,

For the Motley Fool World news today TMF Tardior wrote an article about Keebler. We hope you enjoy it.

Keebler Scraps for Crumbs

By Brian Lund (TMF Tardior) May 18, 2000

Say you're a company founded in 1853 that makes cookies and crackers -- a mature industry with lots of competition. You've got some solid brands, but they have been around so long that it's hard to boost sales. Even heavy advertising can only hope to bring single-digit revenue growth. What do you do?

If you're