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Subject:  What is a Sustainable Business? Date:  4/30/2002  4:29 AM
Author:  daHotTOMATO Number:  1638 of 1656

Natural Capitalism thread (short but has a good link)

The World We're In (good thread among much repetitive noise about Israel/Palestine)

But if any of you can get copies of NewScientist there's a series of articles running for this week and the next three entitled "Time to Rethink Everything, The Great Globalisation Debate" with an interesting piece from George Soros titled The Trouble with Trade from his recent book George Soros on Globalisation.

Sustainable Business is a buzz word, a sound bite and essentially meaningless IMO.

I mean to say what is a 'Sustainable Business'?
Is it one that can stay in business, thus sustaining its existence?
Is it one that cares about the environment and environemental issues?
Is it one that uses as little energy as possible in its day to day running?
Or is it a business that takes its roles and responsibilities within the community within which it operates as equally important as the bottom line; making money?

For me this latter option is how I currently would define sustainable business. The roles and responsibilites towards its community are social, economic and environmental. The community within it operates might be the local town or indeed global.

But for sustainable business to remain sustainable they must also stay in business, but rather than a company's single mission being to deliver shareholder value, the primary goal should be significantly less selfish and ignorant of others.

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