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Subject:  Re: The mystery that is Apple Retail Date:  12/30/2002  7:07 PM
Author:  FoolBalance Number:  80550 of 208488

As Steve Jobs and Apple like to repeat, Apple Retail is nothing like other computer stores.

Apple Retail has oversized physical space which provides comfort for shoppers, but is also wasteful of capital resources and increase lease expenses.

Apple Retail doesn't do the hard sell, a proven model for selling elctronics.

Apple Retail doesn't have sales, because it can't undercut the prices of the Apple Online Store.

Apple Retail pays its employees more than the industry average wages.

Apple Retail over-staffs by employing non-sales personnel to be on-site (aka "Genius Bar").

Saturn is a different kind of car company. It has many of the features you describe above in its business model. It appears to work for Saturn.

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