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Subject:  Re: The mystery that is Apple Retail Date:  1/3/2003  7:30 PM
Author:  dsheehy Number:  80636 of 208488

The qualities Plato described are ESSENTIAL to its success. Several people have noted previously that the Retail unit is not really about profits.

Now, if it is ESSENTIAL for success to have a cramped store with lousy under-trained salespeople, then explain this.

Plato mentioned that many of these stores are out of business. However, they ALL used the over-cramped, under-trained business model.

So in actual fact, you will find that 90% of BANKRUPT retail operations have the qualities Plato describes. On the other hand, I can't think of ANY retail venture that has gone under lately that has had trained salespeople and lots of space.

So it seems that statistically, Apple is doing the right thing, and Best Buy is doing the wrong thing.

As an example, around here, low-end music and hi-fi stores go under all the time. But the ultra-high end audiophile places never go out of business.

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