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URL:  http://boards.fool.com/well-one-big-consolation-is-that-youve-been-21393651.aspx

Subject:  Re: What's wrong with my calcs? Date:  10/3/2004  6:59 AM
Author:  MadCapitalist Number:  42560 of 86157

Well, one big consolation is that you've been buying more shares for the same amount of money each time as the share price has gone down down. That's the whole reason for dollar cost averaging.

Good point. Warren Buffett talked about this.

“Investors who expect to be ongoing buyers of investments throughout their lifetimes should adopt a similar attitude toward market fluctuations; instead many illogically become euphoric when stock prices rise and unhappy when they fall. They show no such confusion in their reaction to food prices: Knowing they are forever going to be buyers of food, they welcome falling prices and deplore price increases. (It's the seller of food who doesn't like declining prices.) Similarly, at the Buffalo News we would cheer lower prices for newsprint - even though it would mean marking down the value of the large inventory of newsprint we always keep on hand - because we know we are going to be perpetually buying the product.
Identical reasoning guides our thinking about Berkshire's investments. We will be buying businesses - or small parts of businesses, called stocks - year in, year out as long as I live (and longer, if Berkshire's directors attend the seances I have scheduled). Given these intentions, declining prices for businesses benefit us, and rising prices hurt us.”

1990 Letter to Berkshire Hathaway shareholders
http://www.berkshirehathaway.com/letters/1990.html
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