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Stocks M / Middleton Doll


Subject:  Re: Doll Date:  3/1/2005  2:07 PM
Author:  rgrossfool Number:  5 of 5

I do not view that as a catalyst for this company. More important is the new born nurseries that are growing uncontrollably. Lee Middleton Dolls has a hit with this. I have found out that over 45 stores are already open. I have contacted the store managers for some of these nurseries and sales over Christmas season have been outstanding. Boston Store in Milwaukee reported in excess of $30,000 in sales. Common markup is approximently 100%, which leaves $15,000 in sales for Lee Middleton or $675,000 for all currently open stores. With a recent committment to SAKS department stores the store count by the end of the year should double to about 80, and be at least 150 in three years. This should add $2,225,000 in sales over the christmas season. Of even greater importance is recent improvement in gross margins to 38% from 24% as a result of moving production to facilities in China. Costs are coming down as sales head upward for this tiny company. A combination that could easily result in some healthy rewards. Look for earnings release tonight or tomorrow.

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