The Motley Fool Discussion Boards
Stocks K / Kellogg Company
|Subject: BK Veggie||Date: 5/20/2005 12:02 AM|
|Author: Adamk0310||Number: 176 of 192|
It's just so painfully obvious.
This is a nice step for a fast-food restaurant to take in the quest to build a healthier menu.
For me, however, pricing will play a big role in my purchasing decision. A 4-pack of microwaveable patties retails for $3.69 at my local grocery store - less than a dollar apiece. To me, that means this product would be a great candidate for the value menu - an affordable alternative to the expensive chicken sandwiches that are pretty much the only healthy alternatives at fast food restaurants.
If the product is a success, McDonald's and Wendy's may end up teaming with Boca Burger (owned by Kraft) and Gardenburger (privately held).
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