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Stocks R / Reebok International Ltd.


Subject:  Is Reebok Ready for a Run? Date:  7/13/2005  3:28 PM
Author:  TMFTwitty Number:  114 of 129

Is Reebok Ready for a Run?
By Will Ashworth
July 13, 2005

In 1997, Reebok (NYSE: RBK) achieved annual sales of $3.64 billion, just 40% of the sales its main rival, Nike (NYSE: NKE) racked up. Eight years later, it had $3.79 billion in sales, barely 31% of Nike's. Given that, plus all the positive press coverage of Nike in the past 12 months, why would anyone choose to invest in Reebok instead? ...
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