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Stocks W / Wild Oats Markets, Inc.

URL:  http://boards.fool.com/violation-of-quotcommitment-to-qualityquot-23522409.aspx

Subject:  Violation of "Commitment to Quality" Date:  1/7/2006  4:48 AM
Author:  Adamk0310 Number:  294 of 300

Hello, Fools.

I first posted this message on my personal blog. [1] As promised, I sent it to Wild Oats, and I'm now sharing it with the Fool community.


***Start***

Better Food. Pure and Simple.


The title of this blog is the slogan for Wild Oats Markets, Inc.

The following paragraph, taken from their "about us" webpage [2], outlines their standards:

"The Wild Oats commitment to quality is unparalleled in the grocery business. Using rigorous criteria based on scientific research, we ensure our stores feature a wide selection of products that are made naturally - without artificial flavors, colorings, preservatives or other synthetic additives. We feature products that contribute to your health and well-being and we partner with vendors that meet our environmental and social standards."

My most recent trip to a Wild Oats store, my local one in Superior, Colorado, confirmed that their so-called "commitment to quality" is pure BS. In at least two locations in the store, they had Kraft Miniature Marshmallows for sale. In short, carrying such a product is a gross violation of their "commitment to quality."

The nutrition facts label [3] of the product (if they can even be called that!) show that they contain (among other things):
-"Modified Cornstarch" (which has been chemically treated)
-"Tetrasodium Pyrophosphate" (a synthetic additive, prohibited by the "commitment to quality")
-"Artificial and Natural Flavor&