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Stocks W / Wild Oats Markets, Inc.


Subject:  Violation of "Commitment to Quality" Date:  1/7/2006  4:48 AM
Author:  Adamk0310 Number:  294 of 300

Hello, Fools.

I first posted this message on my personal blog. [1] As promised, I sent it to Wild Oats, and I'm now sharing it with the Fool community.


Better Food. Pure and Simple.

The title of this blog is the slogan for Wild Oats Markets, Inc.

The following paragraph, taken from their "about us" webpage [2], outlines their standards:

"The Wild Oats commitment to quality is unparalleled in the grocery business. Using rigorous criteria based on scientific research, we ensure our stores feature a wide selection of products that are made naturally - without artificial flavors, colorings, preservatives or other synthetic additives. We feature products that contribute to your health and well-being and we partner with vendors that meet our environmental and social standards."

My most recent trip to a Wild Oats store, my local one in Superior, Colorado, confirmed that their so-called "commitment to quality" is pure BS. In at least two locations in the store, they had Kraft Miniature Marshmallows for sale. In short, carrying such a product is a gross violation of their "commitment to quality."

The nutrition facts label [3] of the product (if they can even be called that!) show that they contain (among other things):
-"Modified Cornstarch" (which has been chemically treated)
-"Tetrasodium Pyrophosphate" (a synthetic additive, prohibited by the "commitment to quality")
-"Artificial and Natural Flavor&qu