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|Subject: Foolish Book Review: "The Long Tail"||Date: 9/18/2006 2:00 PM|
|Author: TMFTwitty||Number: 85 of 103|
Foolish Book Review: "The Long Tail"
By Alyce Lomax (TMF Lomax) (TMF Lomax) and Shruti Basavaraj (TMF Bell)
September 18, 2006
If you've ever searched fruitlessly at a bricks-and-mortar retailer, only to find what you sought online at Amazon.com (Nasdaq: AMZN) or eBay (Nasdaq: EBAY), you've experienced the Long Tail. If you've ever seen a great, obscure indie movie that Netflix (Nasdaq: NFLX) recommended, you've experienced the Long Tail. If you've ever been a fan of hard-to-find content and knew you could find exactly what you wanted on Amazon or Apple's (Nasdaq: AAPL) iTunes, you're well aware of the ramifications of the Long Tail......
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