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URL:  http://boards.fool.com/foolish-book-review-quotthe-long-tailquot-24596655.aspx

Subject:  Foolish Book Review: "The Long Tail" Date:  9/18/2006  2:00 PM
Author:  TMFTwitty Number:  85 of 103

http://www.fool.com/news/commentary/2006/commentary06091810.htm?ref=foolwatch

Foolish Book Review: "The Long Tail"
By Alyce Lomax (TMF Lomax) (TMF Lomax) and Shruti Basavaraj (TMF Bell)
September 18, 2006

If you've ever searched fruitlessly at a bricks-and-mortar retailer, only to find what you sought online at Amazon.com (Nasdaq: AMZN) or eBay (Nasdaq: EBAY), you've experienced the Long Tail. If you've ever seen a great, obscure indie movie that Netflix (Nasdaq: NFLX) recommended, you've experienced the Long Tail. If you've ever been a fan of hard-to-find content and knew you could find exactly what you wanted on Amazon or Apple's (Nasdaq: AAPL) iTunes, you're well aware of the ramifications of the Long Tail......
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