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Stocks W / Whole Foods Market, Inc.

URL:  http://boards.fool.com/this-time-i-noticed-wild-oats-brand-foods-as-i-25437121.aspx

Subject:  Re: Wild Oats Brand Date:  4/27/2007  5:22 AM
Author:  caromero1965 Number:  2425 of 3472

This time, I noticed Wild Oats Brand foods. As I perused the aisles I saw Wild Oats everything! Cereals, snacks, condamints. There must have been more than 50 different items. This is the first time I had seen any Wild Oats Brand foods outside of a Wild Oats store....

I was very impressed with the shelf appeal. The name is a winner. I would consider it a more marketable name and logo than Whole Foods is for the general public. It is certainly better than the 365 brand name.


brilliant!

Gives Whole Foods a way to engage the supermarket chains that are trying to get into organics. Still, a shame to hear they were in the "health food" section and not battling on the regular shelves. How are these goods priced?
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