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Subject:  HAS: Hasbro Q4 CC Transcripts Date:  2/11/2008  5:13 PM
Author:  FreethinkerKW Number:  8 of 25

I am sure it comes as so surprise to many of you that Transformers, first introduced in 1984, has established itself as a property that can deliver both entertainment and products that resonate with kids and adults alike. Total box office revenues exceeded $700 million and it was the number one DVD in the U.S. in 2007. Transformers was also nominated for three academy awards -- best sound editing, best sound mixing, and best visual effects.

Transformers was not only a theatrical success; it was our leading brand with toys, games, and a very successful licensing program. Together they generated approximately $480 million in Transformer revenues during 2007. That momentum has continued into 2008. We finished the year with very clean inventories and we have a great product lineup for 2008 with many new items, as well as entertainment support from the Transformers animated series that began airing in early January on Cartoon Network.

All in all, we have all the pieces in place to deliver another strong