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Birds of a Feather / Teens and Their Money


Subject:  Re: Stock of the Week: Activision (ATVI) Date:  2/26/2008  4:05 PM
Author:  Jognils Number:  1990 of 2683

All right, here's what I have so far.

2007 Gross margin - Q4: 48.6%; Q3: 35.5%; Q2: 33.8% ; Q1: 30.9%
2007 Operating margin - Q4: 27.3%; Q3: -3.0%; Q2: 6.1%; Q1: -9.3%
2007 Profit margin - Q4: 18.4%; Q3: 0.2%; Q2: 5.6%; Q1: -4.6%

Gross margin is the percentage of sales revenue left over after the cost of goods sold is deducted. A higher gross margin reflects efficiency in turning raw materials into revenue.
Operating margin is the percentage of sales revenue remaining after all operating expenses have been taken into account. A higher operating margin means the company is doing a good job of keeping sales and administrative costs low.
Profit margin is the portion of revenue retained after all expenses have been deducted, or net income. A company with a high profit margin is retaining a high level of profit for each dollar of revenue it earns.

Notes on profitability margins:
•Gross margin has risen each quarter, meaning sales are growing faster than the cost of goods sold. Excellent!
•Operating margin was very good in the fourth quarter, but Activision actually had losses from operations in quarters 1 and 3.
•Again, very good in the fourth quarter, but low profitability in the first and third quarters. I’m curious to know what type of “other income” reported on the third quarter income statement bailed ATVI out of its negative income from operations and gave it a positive net income.

I also uploaded my research using a file hosting site. I'm not sure if it will work, but here's the link:
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