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Birds of a Feather / Teens and Their Money


Subject:  Re: Stock of the Week: Activision (ATVI) Date:  3/1/2008  10:00 PM
Author:  awesomestockdude Number:  2019 of 2683

I found one thing that fell. It was the operating income. Here's a look at what happened within it.

Operating Income (Loss) by Segment:
                     2006                 2005                   2007   
Publishing          $(3,984)           $160,826               $93,223
Distribution         21,941             23,745                 16,594
Total operating 
income              $17,957            184,571                $109,817

Obviously you can tell what happened. While distribution stayed about the same, publishing fell a total of 
164,810.That made the total operating income drop 166,614. That alone, while everything else was about 
normal brought thetotal net income down a lot. I am not very sure how publishing would really effect the
stock or if I should really pay attention to it. If somebody would would clear up that I would appreciate it.



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