The Motley Fool Discussion Boards
Stocks G / Gaiam, Inc.
|Subject: my mid year review of GAIA||Date: 6/30/2010 4:27 PM|
|Author: tktrimbath||Number: 41 of 43|
INTRO Here's my semi-annual exercise to see if I remember why I own the stocks I own, and so I can check back and see if their stories have changed. I post in case it helps others too.
GAIA (market cap $0.141B)
Gaiam is a small retail conglomerate that sells to the healthy lifestyle, alternative medicine, sustainable living, and generally high-end green consumer. Their primary presence is their online and mail order catalog, though their DVD and other media sales generate a similar income.
GAIA is an investment in a small company that is operating in a speculative industry.
I admit to some misunderstanding of the company. I thought they might expand the retail goods side more than the media side. I think the retail online and shelf space opportunities are larger than the media opportunities. In either case, I hope to invest in a company that enables health, sustainability and encourages alternative lifestyles through goods like solar panels and simple things like yoga supplies. I feel less comfor