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URL:  http://boards.fool.com/social-game-company-acquisition-29703465.aspx

Subject:  Social Game Company Acquisition Date:  12/3/2011  5:06 PM
Author:  newsreporter Number:  1589 of 1598

Electronic Arts Acquires Another Social Game Company as Zynga’s IPO Nears
http://goo.gl/UpwQ7


Electronic Arts has acquired a small social games company, KlickNation, in its ongoing quest to challenge Zynga as the dominant game maker on Facebook.

KlickNation, which has been developing free role-playing games on Facebook for the past two years, will join EA’s BioWare label to create a new social division called BioWare Social.

The unit will be based in Sacramento, but will work closely with some of EA’s existing employees in San Francisco. BioWare Social will be led by KlickNation’s CEO Mark Otero.

...

In comparison to the other acquisitions, the purchase of KlickNation is relatively small. The company’s biggest game on Facebook, Age of Champions, only registers 140,000 monthly active users, and Electronic Arts didn’t even bother disclosing the terms of the deal.

But right now the industry is in a talent war, with the leading social games company, Zynga, gobbling up many of the smaller social games studios across the country.

Electronic Arts is currently the second-largest game developer on Facebook after Zynga, with its most popular game, The Sims Social, attracting 30 million monthly active users.

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