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Learning to Invest / My Dumbest Investment


Subject:  Boston Market - worst investment ever Date:  8/21/2012  1:09 AM
Author:  rthedges Number:  3560 of 4353

In about 1999 my family went through a kick of eating out frequently at Boston Market - I was digging the place - best chicken tortilla soup in the world (which by the way is still true), great kid's meals, and just an all around great place to eat. Maybe it didn't occur to me at the time the main reason we liked it was that my wife is an introvert and there were never any other customers for us to worry about. Nonetheless I thought to myself, how could anything ever go wrong with a friendly little restaurant chain that served good old American food ... Wrong! I think I bought 100 shares at about $13 per share as one of my first ever stock investments - venturing out from my mutual funds. I road the stock all the way to absolute zero when McDonald's finally assumed ownership and former stockholders received zip. That was a hard lesson indeed. The food just doesn't taste as good there any more ... Not to me anyway ... But if you have never had their chicken tortilla soup, you need to check it out ;-)
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