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|Subject: There are no quiet revolutions.||Date: 10/22/2012 12:50 PM|
|Author: desertdaveataol||Number: 14694 of 15017|
(this guy puts out a very good weekly newsletter. You can subscribe to for free.)
Incremental change is the path to quiet evolution.
Significant change unleashes noisy revolution.
There are no quiet revolutions.
In 1979, Sony put lightweight headphones on a tightly-compacted cassette tape player to create the ‘Walkman,’ a worldwide hit that allowed you to take your music with you when you went walking, shopping or jogging. Sony retained a 50% market share in the U.S. for more than a decade even though their Walkman cost at least $20 more than its numerous rivals.
Sony in 1990 was like Apple today; seemingly invincible.
So why didn't Sony invent the iPod?
Sony fell into the trap of scientific, incremental change; an eternal series of tiny improvements in the hope of making an increasingly better Walkman; a process known in Japan as "kaizen."
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