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Personal Finances / Living Below Your Means


Subject:  JCP Is Sinking Date:  11/9/2012  11:10 AM
Author:  RetiredVermonter Number:  868635 of 903767

JCP's latest numbers are down. Do they wonder why?

My wife no longer bothers to even shop there. She used to enjoy shopping for brands like St. John's, Worthington and Cabin Creek, as did many of her middle aged friends. No more. She also bought linens, curtains, towels, etc., but no more. And their catalogs, of course, are now gone, too.

All of their styles and product lines now seem to be aimed at "younger" buyers. Trouble is, those styles do not appeal to a lot of older, more mature buyers, and younger buyers usually don't want to bother with JCP or Penney's! They prefer trendier stores in the first place!

So Penney's has managed to desert their longtime customer base in favor of some hoped-for, imagined new trendier and younger base!?

Not a wise move!

They won't be the first store to die because they dumped their main customer base and sought a base that simply doesn't fit them!

It's sad. And stupid.

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