The Motley Fool Discussion Boards

Previous Page

Personal Finances / Living Below Your Means


Subject:  Sign of the Apocalypse Date:  12/10/2012  4:26 PM
Author:  mbarr Number:  869445 of 903067

$400 Starbucks gift card sells for $1074 on eBay.

On Friday, the company offered 5,000 stainless steel gift cards for sale online that went for $450 each, but were loaded with just $400 in Starbucks (SBUX, Fortune 500) credit.

That $50 gap apparently didn't make much difference to many consumers -- the cards, offered through, sold out within six minutes.

Starbucks said the cards themselves cost "more than $50" to make, and noted that they include membership in Starbucks' "Rewards Gold" program -- access to special offers and free food and drinks after customers buy a certain amount.

The company said in a statement that it had no plans to produce any more of the cards, but by Monday, dozens were selling on eBay (EBAY, Fortune 500) for hundreds of dollars more than face value. One was claimed Saturday after a winning bid of $1,074.

Copyright 1996-2018 trademark and the "Fool" logo is a trademark of The Motley Fool, Inc. Contact Us