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Stocks C / Chipotle Mexican Grill


Subject:  CMG London Date:  1/16/2013  3:13 PM
Author:  swedenclunk Number:  408 of 512

went to the one near Baker Street in London.

1,30 in the afternoon and the queue was almost out the door.

About 30 places but only half full. I thought this was off, until I saw most people were picking up lunch for themselevs and co-workers.

I have never had a CMG food before, tought it was great, 7.50 for burrito and a coke. More expensive than KFC/Burger and about the same as fish and chips (the shop a few doors down was empty).

Staff helpful, showing me the instruction on how to eat drawn on the back of napkins.

I asked if they were always busy, yep it is manic from 12-2pm.

When L left at 2 there were less people waiting, not a suprise, brits tend to eat at set times.

Basically it made me feel very very good about my investment. Easy to set up, just great food that was fresh and actially had some care about it. The only thing I thought was slightly off was the wrap was slightly under cooked and a little soggy (like doe). The fillings was just great. I could see myself eating there at least once a week. This company could succeed anywhere where there is foot traffic it wipes the floor with everyone else in same price range 5-10 pounds (7-15 bucks).

I like the strong branding about real food from better sources. They could make stronger use of that imho.

with todays results some might be feeling down, but in the UK alone there could easily be hundreds of restaurants, 2 or three in every city easily. this is one I will hold. I like their principles and I like the growth story.

atb swedenclunk
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