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Stocks D / Disney
|Subject: Find Your Way to Oz||Date: 2/7/2013 9:24 AM|
|Author: thenderson||Number: 48395 of 49310|
Disney and Google have built something that’s beautiful and fun and points the way toward the future of web technology and marketing to come: Find Your Way to Oz, a Chrome Experiment that is essentially an interactive circus in your web browser.
This stunning bit of entertainment, which promotes Disney’s forthcoming movie, Oz the Great and Powerful, went live Tuesday. At first blush, it’s simply slick online marketing. Look beyond that, though, and you’ll see a successful experiment built by Google, Disney and U.K. app and web developer Unit 9, that shows off the sort of immersive experiences possible when using web technologies such as WebGL, CSS3, WebAudio, WebRTC and other HTML5 tools. Hollywood marketing machine meets tech evangelism in the future of online storytelling.
Will only work with Chrome browser
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