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URL:  http://boards.fool.com/remember-that-wasnt-700-a-year-that-was-700-30569097.aspx

Subject:  Re: Hot Coffee Date:  3/1/2013  2:01 PM
Author:  Goofyhoofy Number:  418727 of 439265

Remember, that wasn't 700 a year. That was 700 over ten years. 70 a year, in other words.

Yeah, I know. Do you think they have 70 cases a year of salmonella? Of horsemeat being discovered in the burgers? Of dead mice laying on the floor in the store room?

They serve coffee at the temperature their customers expect.

See, that's where you have it wrong. People "expect" coffee to be served at a temperature they're used to. At home it's about 140. At Denny's it's about 150. At Starbucks it's about 160. Only at McDonald's was it required to be 185 and sometimes as high as 190.

People do have an expectation, and McDonald's temperature was far above that.

People slip and fall when they mop the restrooms, I'm sure they get plenty of complaints, but they still mop them. Why? The number of people who like clean restrooms way outnumbers the number of people turned off by the logistics of keeping the restrooms clean. Same with coffee temperature.

But those are entirely inequivalent examples. It's not "the same" with coffee temperature. You cannot mop the floors without getting them wet. (And then, at least, they put down warning cones. The McDonald's cup didn't have so much as a "hot" label on it.)

Do you not find it interesting that since McDonald's have made it's "morning coffee" merchandising push of the last 5 years they have somehow found it acceptable to serve coffee at their now standard 158 degrees - and their sales are up? "People" don't seem to mind.

Oh, and in the McDonald's case: the judge (not the oh-so-easily persuaded jury) called McDonald's behavior "reckless, callous and willful."
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