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Subject:  Disney Hyperion strategy Date:  3/8/2013  8:07 AM
Author:  esxokm Number:  48459 of 52114

Read an interesting piece about Disney and its Hyperion book division. Looks like the company wants to sell off older titles and only work with ones that directly tie-in with some other Disney property. So, although this wasn't the example given, I would imagine that novelizations of Disney movies would count as something Hyperion wants to put out, not a novel about a war between two alien races on Saturn written by an unknown (unless Disney acquired it to make into a movie, I suppose).

This got me thinking. Since Disney wants to concentrate on Disney-branded films, and since Disney sold off the Miramax/Dimension library, should Disney sell off its Touchstone library? If not as a whole, what about on a selective basis?

Let's take "Pretty Woman" as an example. I don't really think there's much Disney is going to do with "Pretty Woman" in the age of Marvel and Lucasfilm and "Pirates of the Caribbean 5." What if Disney sold the rights to "Pretty Woman"? Would that make sense?

Or, what if Disney licensed some of its Touchstone properties to other companies? Remember "Air Force One?" How about licensing sequel rights to "Air Force Two?" Remember "Armageddon?" How about licensing remake rights?

I'm sure Disney generates decent revenue numbers licensing these pictures around the world to premium-TV, free-TV channels, etc., but as time goes on, one has to assume some of these properties will just depreciate fast. Perhaps convincing an investment group to overpay for them now will be better for shareholders in the long run.
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