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Subject:  Re: Financial Advisor Fees Date:  4/10/2013  5:57 AM
Author:  intercst Number:  71880 of 81343

CCinOC asks

<<You're making my point for me. Vanguard's advertising & marketing expenses as a percent of assets under management is a small fraction of what high-fee, low-value shops like Merrill-Lynch, Morgan-Stanley, Ameriprise, etc. spend.>>

And you know this how?


I have an MBA in Marketing and keep track of this kind of thing in my general reading.

For example:

AdAge Financial Services Report for 2012

Note the Table on Page 6 of the Top 25 Financial Services advertisers. Vanguard is not among them -- heck they're probably not even in the Top 100 since they only spent $54 million on advertising.

By assets, Vanguard ranks 4th, just behind JPMorgan, BankofAmerica, and Citigroup.

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