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URL:  http://boards.fool.com/ccinoc-asks-ltltyoure-making-my-point-for-me-30629557.aspx

Subject:  Re: Financial Advisor Fees Date:  4/10/2013  5:57 AM
Author:  intercst Number:  71880 of 75525

CCinOC asks

<<You're making my point for me. Vanguard's advertising & marketing expenses as a percent of assets under management is a small fraction of what high-fee, low-value shops like Merrill-Lynch, Morgan-Stanley, Ameriprise, etc. spend.>>

And you know this how?

</snip>


I have an MBA in Marketing and keep track of this kind of thing in my general reading.

For example:

AdAge Financial Services Report for 2012

http://gaia.adage.com/images/bin/pdf/AdAgeFinancial%20Servic...


Note the Table on Page 6 of the Top 25 Financial Services advertisers. Vanguard is not among them -- heck they're probably not even in the Top 100 since they only spent $54 million on advertising.

By assets, Vanguard ranks 4th, just behind JPMorgan, BankofAmerica, and Citigroup.

intercst
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