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Subject:  say no to financial engineering distractions Date:  10/31/2013  12:19 PM
Author:  ItsGoingUp Number:  197685 of 208445

Oh, good! Another piece of intelligent writing. Felix Salmon comments on people commenting on Icahn's proposal that Apple take on debt to finance stock buybacks. Thanks to John Gruber at Daring Fireball for the pointer.

So let me put forward an even more radical idea: Apple should just keep on doing exactly what it’s doing.... Apple should be run a bit like Bloomberg: as a profitable company which pays well, which concentrates first and foremost on making its product as great as possible, and which doesn’t try to be something it’s not, or allow itself to be distracted with financial engineering. Sometimes its stock will go up, and sometimes its stock will go down. But the company, and its core values, will endure.

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