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Howard Schultz Told A Fantastic Anecdote About A Little Cheese Shop In London

"I find myself staring at a storefront that just did not belong on a street that was this expensive. And it was just one sign. Not the sign of the name of the store. It just said the word "cheese." And it was about a 600-square foot store and a 10-foot wide storefront.

So I walked into the store. The store was merchandised very poorly, very bad lighting. And I walk in and there's a guy behind the counter, maybe 75 years old, wearing a flannel shirt, ripped at the elbow — definitely not a Starbucks-type uniform. And I start talking to him.

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