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A standard answer is that the breakthrough is in the development model. The most famous take on this answer is Eric Raymond's The Cathedral and the Bazaar which you can find at

How to invest and make money? See redhat or SugarCRM or Oracle or IBM or Google.
You sell support for an OS or service. Or you build products on top of the open source platform. Actually, see Apple, too. They are running on top of BSD. The difference is that RedHat, Oracle, Google and IBM are generous about giving back to the open source community ( in linux kernel patches alone, but not limited to that). Does Apple? I haven't seen it.

But past linux, open source is everywhere. Open standards and early berkeley, MIT, and GNU licensed apps ran and run the internet.

In a lot of ways you are kind of asking the question too late. Open source already is everywhere. On the server side it already is a dominant player. The big hurdles on the desktop side are mostly to do with binary only drivers ( less and less of an issue for video, still a PITA for wireless ), restricted codecs, and some DRM pieces.

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