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I am curious as to what people think about Beam's decision to reduce the alcohol level in Maker's Mark. Seems like an incredibly bad marketing decision for a few percent additional sales. Scarcity provides an effective means to raise margins. In my experience, the premium nature of the product benefits from scarcity and is punished by this type of product "cheapening".

Can many people tell, especially if not tasting side by side? probably not. But will they remember that a decision was made to reduce the "quality" of the product? Absolutely.

For those that follow Netflix, this rings of the decision to split disks and streaming. Maybe a good idea, but loyal customers felt they got treated poorly.

Is this a trend going on with other Beam or competitor's products as well?
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