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Seeking a Reversal of Fortune, Zynga Gets A Bit Lucky

Zynga announced this afternoon that it has acquired A Bit Lucky, a small game studio that is focused on making “mid-core” games.

Terms of the deal were not disclosed, but it is likely a fairly small deal given that the 20-plus person team had raised roughly $8 million in capital over its three years of operations.

Zynga is looking for a catalyst to revive its stock, and maybe an acquisition that will allow it to expand beyond light social entertainment into a new genre of games will help.

In an interview, Zynga’s General Manager Bill Jackson said the acquisition will help bolster the company’s ability to make games that appeal more to hardcore players, something it had already been working on internally.

Frederic Descamps, A Bit Lucky’s CEO, said Zynga’s vision for the genre was closely aligned with their roadmap.

“We started as a social games company on Facebook, but a few months ago we changed directions to mid-core gaming. Over the past few months, we’ve been talking about what’s next for us, and how do we make mid-core multiplatform games. In the end, it was pretty clear that it was the best choice for us,” he said.

A Bit Lucky had launched two Facebook games, Lucky Train and Lucky Space. Those two games were shut down recently to focus on its new game, Solstice Arena, which has not launched yet. When it does launch, it will work across multiple platforms, including some combination of mobile, PC and tablet.
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