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All those beer and other commercials advertising "less carbs" and whatnot.

Actually, I think using "less" in this context is correct:

fewer, less

In general, use fewer for individual items, less for bulk or quantity: I had less than $50 in my pocket. But I had fewer than 50 one-dollar bills in my pocket.


http://www.law.wisc.edu/shared/styleguide.htm

In the same way that it would be incorrect to say a person who weighs 158 pounds weighs fewer than 160 pounds, it would be incorrect to say that a beer has fewer than 10 grams of carbohydrates.

N'est pas?

dan
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