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Also must consider "whom" are having these babies. Upper middle class, educated, brand conscious parents? Or, lower income, budget minded, WalMart is just fine for the six months they'll wear it parents. I bought the stock just for fun because I am a grandmother who can now afford to put her grandchild in OshKosh. I could only dream of it when my kids were little. The company needs to work more on brand recognition to the new generation. I've spoken to many young mothers who haven't heard of them. Not good!
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