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Also, while "CASHFLOW IS KING®" it is not the same as profitability.

I'll wholeheartedly agree with that. I'll also assert that positive cash flow is a condition for profitability. Cash flow determines financial survival. When cash flow goes negative your financial survival depends on 1) the resources that you can use to cover expenditures or 2) on your ability to unload the investment before your backup resources run out.

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