Message Font: Serif | Sans-Serif
 
UnThreaded | Threaded | Whole Thread (1) | Ignore Thread Prev | Next
Author: newsreporter Big gold star, 5000 posts Old School Fool Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 58819  
Subject: Amazon 50+ store Date: 4/15/2013 10:47 AM
Post New | Post Reply | Reply Later | Create Poll . Report this Post | Recommend it!
Recommendations: 4
Amazon Goes After Older Adults & Seniors With New Store
http://techcrunch.com/2013/04/15/amazon-goes-after-older-adu...


Amazon has launched a new store catering to mature adults and seniors, the company announced today. But while “Amazon Seniors” would have a nice ring to it, Amazon went with a more polite, if wordy, branding: “50+ Active and Healthy Living Store.” As the name implies, the new store will be focused on a variety of “healthy living” needs, including nutritional products, wellness, exercise, fitness, medical, personal care, beauty and entertainment items and more.

The site also serves as another smart extension of one of Amazon’s lesser-known features: subscription-based ordering. Today’s its “Subscribe & Save” program allows Amazon customers to schedule automatic deliveries of household products (cleansers, paper towels, etc.) and other replenishable goods, including baby products (diapers, wipes, etc.), personal care items (deodorant, lotions, etc.), and more.

With the new Amazon 50+ store, that same type of automatic re-ordering is possible for products aimed at the older crowd, like vitamins, incontinence care products, shampoos, and the like. When ordered via Subscribe & Save, customers are entitled to a discount – up to 15 percent – on items purchased.

Targeting seniors’ interest in clipping coupons to save, Amazon’s senior store – oops, sorry, it’s 50+ store – also includes a “Coupons” section promoting items which are discounted by either a percentage off or dollars off. This section, featured prominently on the store’s homepage, lets consumers virtually “clip” the coupon, then receive the discount at checkout.
Post New | Post Reply | Reply Later | Create Poll . Report this Post | Recommend it!
Print the post  
UnThreaded | Threaded | Whole Thread (1) | Ignore Thread Prev | Next

Announcements

What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Community Home
Speak Your Mind, Start Your Blog, Rate Your Stocks

Community Team Fools - who are those TMF's?
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and "#1 Media Company to Work For" (BusinessInsider 2011)! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.
Advertisement