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And if you will pay attention you will see that I said "a lot" of it is hokum - not all of it. I have a degree in marketing (have even won awards in the subject)

I shall try to pay closer attention!

I have a degree in commercial illustration... no awards.

I don't believe, however, that a man feels "weak" in a pink shirt. THAT is hokum. Do you think YOU would feel weak in a pink shirt?

I know clothing color affects people.

It has a lot to do with the advertiser knowing their market and punching through to exactly that market. It's hard to manipulate someone who just isn't interested at all.

People who are/were in the industry are more aware but not immune. Our interests evolve but our susceptibility never ends until we die.
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