And if you will pay attention you will see that I said "a lot" of it is hokum - not all of it. I have a degree in marketing (have even won awards in the subject) I shall try to pay closer attention!I have a degree in commercial illustration... no awards. I don't believe, however, that a man feels "weak" in a pink shirt. THAT is hokum. Do you think YOU would feel weak in a pink shirt? I know clothing color affects people. It has a lot to do with the advertiser knowing their market and punching through to exactly that market. It's hard to manipulate someone who just isn't interested at all.People who are/were in the industry are more aware but not immune. Our interests evolve but our susceptibility never ends until we die.