angelman1: "I did do a quick search and didn't find anything very obvious but apologies if this has been asked a million times before. I am just about to purchase some term life insurance. I have a not very foolish financial advisor who gave me a list of options to choose from for term insurance. I checked her quotes against various places on the web and seemed fairly reasonable (Banner seemed one of the best options). What I don't really understand is how you choose one company over another except based on cost. Assuming all other factors are equal."Well, if all other factors are equal, then it is probably cost alone.I doubt that all other factors are often equal -size of the company,financial rating of the company/claims paying ability,reputation for ease of filing claims and making payments,whether it is a mutal company or not. Those are the big four for me. Other issues, endorsements available and costs (be certain that you are comparing apples to apples) and other policiy details, e.g., noncontestability period, etc. Regards, JAFO
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