The Baltimore Sun sent a reporter to Under Armour's annual meeting at their South Baltimore headquarters two weeks ago. It sounds like the highlight was, literally, the Highlights, a new line of football cleats UA introduced this year. Oh, and international expansion and direct-to-consumer sales too; that's also important. But look at the shiny, shiny shoes!http://articles.baltimoresun.com/2012-05-01/business/bs-bz-u...Excerpt:"Under Armour is not the cheapest product in the store, but we are the best," Plank told a packed crowd of shareholders gathered in the Cheer building, a converted warehouse on the company's Locust Point campus. "We identify the issues and needs of athletes and fix those issues." [...]The company also is focusing on direct-to-consumer categories — online sales and outlet and specialty stores, which are expected to represent nearly a third of Under Armour's distribution channels by 2013 — and in international markets, with new store openings planned this year in China, Plank said.The company said last month it expected revenue this year of $1.78 billion to $1.8 billion, a 21 percent to 22 percent increase over last year.Under Armour reported a first-quarter profit of $14.6 million, or 28 cents per share, compared with $12 million, or 23 cents per share, in the same period a year ago. [...]The company's forays into more than 60 countries, including China, Japan, the United Kingdom, Germany and France, have proved "our brand translates, and we prove that every day," Plank said.
But look at the shiny, shiny shoes! The Cam Newton shoes from the TV ad
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