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Here is Ian Reece's (PC DOCS' CFO) response to some questions I had about their latest numbers.
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David
The reason that S&M expenses have increased more than sales is more to do with the disappointing level of sales increase than with the level of our investing in infrastructure and marketing initiatives. In F97 we had two quarters of unexpectedly low sales, for a variety of reasons including industry slow downs, a not very effective (initially at least) sales force reorganization and a shortage of sales people (occasioned in part by our raising the bar for required performance).
During F97, as all our markets are expected to grow over the mid-term at healthy rates and notwithstanding our topline performance, we continued to invest in a higher level of market differentiation of all our products, plus hiring more sales people. We did reduce the rate of increase of our expenses, but did not go so far as to cut back on resources overall. We expect that the increased number of better "feet on the street" will stand us in good stead as the market opens up once again for commercial (as opposed to retail) software.
The main increases in G&A year over year, other than the addition of two new companies, were in occupancy costs - all our businesses either moved into new space or added space, professional fees for various matters, significant foreign exchange losses on the US$60 million funds held in Canada from the April 96 financing, more executives on board for longer in the year than in F96, and overall we had 88 G&A employees compared to the 78 at year end F96.
The DataRamp sub has been absorbed into PC DOCS Inc and Canterbury predominantly works for CMS/Data. Two of the other subs are distributors >for the US companies. Beyond that, we have no immediate plans to "liquidate/sell" any other sub - all of which are profitable and provide significant cross-selling opportunities.
On the "so-called "re-pricing" of employee options", the Board approved a plan to allow all option holders to reprice options to Cdn$8.00 (US$5.82), at the cost to the optionholder of delaying vesting for a year, or if vested, by a year from the Board approval date. Almost exactly half of the 3.9 million options outstanding are priced over Cdn$8.00. Under the TSE rules, repricing options of insiders (directors and officers) has to be approved by a majority of the "disinterested" shareholders.
Ian Reece CFO
>---------- >Sent: Wednesday, August 13, 1997 2:11 PM >To: Ian Reece >Subject: Annual Report Questions > >I have just gone through the Press Release on the Quarterly/Annual earnings >and >would like to hear your comments on the following: > >Why is the Selling and Marketing expense almost double what it was in the >previous year - especially in light of the fact that revenues only went up by >7%? > >Likewise, the G&A expenses are up by 64% (from $10.2m to $16.4m). What is >the >cause of such an excessive increase in this "overhead" item? > >Since PC DOCS International is effectively composed of 5 subsidiaries with >the >PC DOCS subsidiary being the most prestigious - both in terms of corporate >image > >and in revenue dollars produced, are there any plans to liquidate/sell two or >three of these non-producing subsidiaries. If not, why not? > >I would also like to have more information sent to me on the so-called >"re-pricing" of employee options. Most importantly, does this involve the >options of the officers and directors of the company? > > >Thank you for your time, > >David LaSalle > >
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