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I don't know if it was a targeted offer or not but when I went to Amazon today and bought a book, I was offered "another" free one month trial of Prime. I did a trial when it first came out and quit after a month. With the additional benefits now, I may keep it this time.

I was surprised that I was offered another free trial and they clearly knew I had done one before.
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Same here. I did my first free trial around 5 years ago, and I guess they figured with the volume of stuff I've bought since I might want to reconsider.
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