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Author: secondny Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 512  
Subject: AOL and TALK Date: 12/17/1997 3:50 PM
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Tel-Save Announces 9c a Minute Long Distance: Keyword LD
NEW HOPE, Pa., Dec. 17 /PRNewswire/ -- Tel-Save Holdings, Inc. (Nasdaq: TALK - news) announced that tomorrow it will launch a full scale, online marketing test of its long distance service offering to the entire America Online customer base. The Company is expecting a strong response from AOL members based on test marketing results received today. The national test to all AOL members is the final phase of online testing before Tel-Save and AOL launch a full-scale off-line advertising and promotional campaign in mid- January. The off-line campaigns will supplement Tel-Save's 1.5 billion online advertising impressions being delivered over AOL. The Company will share initial results from the national test and its plans for the January media blitz during a conference call this Friday at 10:30 a.m. and press release.

Tel-Save Chairman and CEO Daniel Borislow stated, ``We are extremely excited about the online roll out to the entire AOL base. With our national media campaign, which will include radio advertising, print advertising in local and national newspapers and direct mail to AOL members, we expect a huge response. This offer will revolutionize the way Americans purchase telecommunications service and early results from online marketing trials confirm consumer enthusiasm for our offer. Our 9c per minute long distance service offering on AOL is quite simply the best value in the industry. We've harnessed the power of the internet and electronic commerce through AOL to deliver huge savings and convenience to consumers.'
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