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...were completely overshadowed by Microsoft's announcements earlier this week.

The new Macbooks are more of the same old same old - the differences between Surface Studio and what Apple showed off as new computers today is like the differences between a Gen I Zune and an iPod Touch.

Oh, and that touch screen contextually relevant function button section on the keyboard?

Ya. Microsoft already did that 10 years ago. It was called ribbon and it was rolled out in Microsoft Office 2007, maligned, and now being largely copied by UI/UX designers -- everywhere.

Microsoft has done an amazing job at becoming cool again.
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