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The plumber is here fixing my leaky bathroom sink, so I thought I'd take the time to post a letter I recently sent. Feel free to adapt it for your own purposes.

This letter is my expression of gratitude for the recent actions of Bruce Price, Executive Vice President and Chief Trust Officer of Community Bank & Trust. He recently worked with me and my parents and in doing so fulfilled the bank’s mission to “serve beyond expectations” and he realized the bank’s purpose to provide personalized service with professionalism. Please acknowledge and commend him on our behalf.

My aging parents moved to Waco a few years ago and established accounts at your bank. My mother is a worrier and her fears had been increasing lately with my father’s ill health, so I wanted to find some way to relieve her worries. In early June, I sent Mr. Price an email outlining my concerns about my parents’ financial status and outlook and asked him to recommend a fee-based financial consultant or bank employee to meet with them to shed some light on the situation. I told him I was willing to pay for the consultation. Mr. Price promptly responded that he would be happy to meet with her and that he would even go to their home and meet with them at no charge. My mother usually declines offers of assistance, but this time she accepted and Mr. Price spent what sounded like several hours at their home and not only worked with them to clarify their financial situation and outlook, but he also made two new fast friends. In his email to me, he detailed their financial particulars and told me how much he enjoyed the visit. From what he wrote and the praises that my Mom sang when she called me, I can tell that he made a genuine personal connection with them and they are both very happy bank customers and friends. Upon hearing all of that I realized that I didn’t set this up for my mother’s peace of mind, I did it for my own. Oh well, selfish motives often serve unselfish ends.

Again, I am so thankful that Mr. Price went beyond what I expected. I recently posted a message about this experience on The Motley Fool community discussion board dedicated to caring for aging parents and several people responded that I was lucky my parents had such a great bank and good people to count on. I agree. My parents chose wisely when they chose Community Bank & Trust and you chose wisely when you chose Mr. Price as the Chief Trust Officer.

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