Under Armour targets hardcore athletes with Armour 39http://news.cnet.com/8301-1035_3-57569043-94/under-armour-ta...Under Armour unveiled its Armour 39 system today, and at first glance it aims to be a direct shot at other fitness-trackers such as the Nike FuelBand. And while it may potentially take a chunk out of Nike's business, Armour 39 seems to be aiming to go after a more hardcore audience. James
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