Attracting new customers is always more expensive than keeping the ones you have. I don't shop much but it appears the stores have a fresh look.So why don't they go back to coupons? It seems like an obvious step. When the old customers come in they probably will like the store. I imagine the answer to why they don't at least take a step back to what worked before lies in CEO ego. It's hard to say "I was wrong" . Though great CEO's like Steve Jobs can say something is stupid at 3 PM and by 4 PM change his mind.They can go after all those mysterious new customers when they start making money. Won't young singles shop where they can find what they like even if they see a few "family" types in the store?Personally I despise coupons, give me good prices all the time, and I don't mind a sale now and then.
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