VMware Not Cloud Leader — Next Generation Providers Filling Gaps, Creating New Categorieshttp://techcrunch.com/2012/08/27/vmware-not-cloud-leader-nex...VMware will spend this week seeking to convince us that it will take the mantle as the cloud leader. But the reality is something far different as we head into VMworld, the company’s annual event. This is a space seeing deep disruption as new categories emerge in the change to more easy to use, commodity type services....Abstraction, at least in my book, is the holy grail for technology vendors and what users should be pressing for when looking at what VMware and other legacy vendors offer. Apple did it with the iPhone by abstracting the complexity of adding apps to a smartphone. AWS has abstracted the need for building your own servers by making vast infrastructures available that developers can access to manage their services. Platforms are emerging that further abstract the complexity of developing and deploying apps to the cloud....It’s through this transformation that we are seeing new categories emerge such a hybrid cloud and data center analytics. Startups like ManageIQ are disrupting the market and forcing companies like VMware to consider new ways to translate their leadership from virtualization to the diverse ecosystem of the cloud.